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Welcome to Primal Meats

Welcome! We're all about providing the best meats, including 100% grass-fed, Organic and Free-range, for your health needs. We are completely tailored to popular Ancestral Health Diets to help you find the right meats for your health journey.

We're passionate about high animal welfare and being more than sustainable, we're regenerative.

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Monday - Friday: 09:00 - 17:00 Model Farm, Hildersley, Ross on Wye, HR9 7NN 01989 567663 [email protected]

Wild about wild game

The ultimate ancestral health experience has got to be hunting your own wild game meat; for some, however, this is just a step too far!

Luckily there is another way. We have made it super easy for you and work with a team in Cumbria who supply all of our wild game meats from a range of Estates throughout the Region.

I think wild game is some of the most nutritious and delicious meat you can eat and it has some pretty impressive credentials too:

  • Wild game meat is sustainable.
    Unlike many farmed types of meat that require human-managed resources including; cereals, medicines, bedding, care and transportation, the wild game lives in our natural spaces living from an existing ecosystem that requires no input. In the absence of natural predators, our ruminant populations have to be managed to avoid overgrazing, buying wild game can play an important role in helping Estates manage the land better.
  • Wild game meat is usually high welfare.
    The animals have lived wild in their natural environment expressing natural behaviours? When it comes to the point of death, wild game is shot or killed in its wild habitat – no transportation; no pens; no crushes – a quick and skilled shot will dispatch the animal before it has had time to suffer or comprehend the process.
  • Wild game meat is healthy.
    Wild game is exactly the same meat as our ancestors ate before we domesticated animals. It comes with all the benefits of living in a wild, healthy and diverse ecosystem; a superb omega 3 to omega 6 ratios of essential fatty acids, higher levels of fat-soluble vitamins that found in grain-fed meats, no antibiotic residues and far less chance of exposure to pesticides and agricultural toxins. As discussed in our blog  ‘Grass-fed meat more than just omega 3’ grazers who have access to wild herbs, plants and trees will benefit from ingesting high ‘doses’ of health-promoting phytochemicals that are passed to humans through the meat. You can think of wild herbivores as ‘upcycling’ nutrients from plants we humans cannot eat from the healthiest and most diverse habitats.   

Stalking experience

I am fanatical about animal welfare and wanted to see for myself how humane this deer stalking really is. Stephen and I had the privilege of accompanying a stalker on a large Scottish Highland estate to see what’s involved in shooting a red stag for our freezer.

I can’t emphasise enough the skill and understanding of the landscape and the animals a stalker must-have. They ‘live and breathe’ the estate, are familiar with every nook and cranny of the area, and will know the movements and individual animals in the herds that occupy their land. Don’t confuse them with jodhpur-clad rosy-cheeked folk who love to chase animals around!

The stalker should always be out of sight and downwind so that the deer won’t associate people with danger – this would make their job impossible. The stalker’s job is to maintain a healthy herd of animals; this happens through careful culling to avoid any animal suffering from starvation or injury. The real skill is to take animals nearing the end of their life,  not integral to the future of the herd, but still in good enough condition to provide great venison.

A stalker may also increase the income potential further by taking a client stalking and under supervision allowing them to take the kill. Clients are required to prove they are ‘up to the job’ by shooting practice targets before going into the hills.

In our experience, we crawled on our bellies for hours waiting for the right moment. We then got a closer look at a herd of stags we had been stalking in the distance. Through the binoculars, we could see a grazing stag who was apparently a ‘10 pointer’; an older stag who was healthy but ageing and may not survive another harsh winter.

Our stalker took aim with his high powered rifle and in an instant the stag dropped to the floor. There was no kicking or movement. The rest of the herd took flight – they had no idea what had happened, but the noise scared them into the distance.

On closer inspection, our stag was killed instantly with a lethal shot to the neck. I couldn’t believe how much more humane this was than transporting an animal in a trailer into an unfamiliar abattoir to be slaughtered. No stress, no fear – no knowledge of the event at all!

The deer is bled and gutted on the moorland – it just disappears into the ground, as essential minerals and food for wildlife.

If you want to see a stalker in the highlands in action and watch the full process then, this video shows it all. 

In terms of land management and ethics, there is much debate about the impact deer stalking estates have on the environment and wildlife. Just like farming, there are estates that are well managed where biodiversity and wildlife are valued, and those who falsely inflate populations with profit in mind and negatively impact the ecology. 

In addition to the year-round venison we can offer from Cumbrian estates we are hoping to soon offer shares of whole venison from one of our partner farms and estates who are transitioning to regenerative agriculture or Wilderculture so looking to reduce their deer population.

If you would like to put your name on our waiting list for this then please email [email protected].

As for cooking wild game, there’s a wealth of fantastic recipes and ideas for cooking every wild furry and feathery beast you can imagine online. It’s actually no more difficult than cooking with beef or lamb – it’s just a bit unfamiliar at first. 

Take a look at ‘game-to-eat’ for starters.

Venison is great throughout the year and can be enjoyed in versatile dishes such as the venison ragu above. As the first leaves start to fall from the trees however is the time I most love cooking and eating wild game, it is the essence of hunkering down for the cosy seasons. 

Venison is rich in flavour and delicious and once you have tried it I am sure you will find many ways of substituting other meats in your favourite recipes. 

Enjoy!

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