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Supporting Good Causes
We currently donate £1 for every transaction that is accepted through this web site to causes that best reflects the overall principles of our business.
We are currently supporting two amazing causes.


1) the Savory Institute because we feel that through holistic land management HUGE gains can be made in reversing climate change and feeding the planet’s growing population – especially in rural areas of the world where poverty and hunger are prevalent. By default, holistic land management leads to better welfare of animals, more and better food for humans and land that is both flood and drought resistant. The Savory institute creates hubs to help educate communities on how to holistically manage land and change their future for the better – forever.

If you want to find out more about the wonderful work of the institute or donate more please take a look.


2) Compassion in world farming. Compassion in World Farming was founded over 40 years ago in 1967 by a British farmer who became horrified by the development of modern, intensive factory farming. Today CIWF campaign peacefully to end all factory farming practices. CIWF believe that the biggest cause of cruelty on the planet deserves a focused, specialised approach – so they only work on farm animal welfare.

They have achieved some impressive changes too:
Their award winning undercover investigations have exposed the reality of modern intensive farming systems and brought the plight of farm animals to the attention of the world’s media
Their political lobbying and campaigning has resulted in the EU recognising animals as sentient beings, capable of feeling pain and suffering. CIWF have also secured landmark agreements to outlaw the barren battery cage for egg-laying hens, narrow veal crates and sow stalls across Europe.
Compassion in World Farming’s Food Business team is working with some of the world’s biggest food companies – retailers, producers and manufacturers. The companies we work with are a key part of the drive towards a more ethical and sustainable food supply. Our Good Farm Animal Welfare Awards are already benefitting millions of animals each year. 287 million animals are set to benefit each year as a result of our Good Award winners’ policies.


Environmental Sustainability

The core principle of the 100% grass fed meat we have chosen to sell –  and therefore the pasture based farming systems we support – is that we want to promote a system of producing food that is not only less harmful for the environment but that helps resolve global environmental issues and supports local biodiversity.

We look carefully at every element of our business operations too and try and find the most environmentally sustainable solution we can whilst remaining cost efficient. Here are some of the ways we do this:

• Remote working to avoid unnecessary travel
• Finding the nearest (good) abattoir to the Farm of origin to avoid excessive transportation.
• Using biodegradable packaging wherever possible and encouraging re-use of the wool packaging.
• Tapping into existing infrastructures, hubs and systems in order to make them more efficient and to avoid ‘re-inventing the wheel’.




We take the way we ‘do business’ very seriously and feel that commercial firms can be a force for good as well as a healthy profit making entity.

You may be passionate about stopping the suffering of factory farm animals, angry about industrial farming’s destructive effect on the environment or disgusted at the poor nutritional quality of the foods modern agriculture produces – you want to fight back and have two choices.

1) Boycott all meat – The effectiveness of this method is severely limited as the huge multi national companies involved are unlikely to feel the pinch from the loss of your business. You are also unfortunately depriving yourself of a potentially nutritious, delicious part of life.

2) Support a holistically managed family farm who is doing a great job – this family will feel the result of your support in a HUGE way, your re-directed purchases will potentially keep that family (and the people involved in supplying their meat) financially afloat. Those farms are custodians of their environment, caring guardians of their animals and can provide YOU amazing healthy, tasty meat.

Together we can make some HUGE changes for the better – you can vote with your pound. 


Fair Trade

We believe that the farmer and all the staff involved in getting a product to your door should be compensated fairly for their efforts. A business based on price alone usually has to make significant compromises. Compromises often negatively affect animal welfare, environmental practice, working conditions for staff and abattoir conditions. We believe in creating a sustainable mutually beneficial relationships with all our partners and to fairly compensate everyone along the way.

Animal Welfare

One of the fundamental reasons we do what we do is to try and make effective changes in the way animals are reared and handled in the process of feeding us meat. We believe to be a responsible meat eater you should understand that what you choose and how much you pay for your meat directly supports a system that is rearing animals. We feel that the best way to campaign for excellent animal welfare is to support those people who consider the health, wellness and natural behaviours of their animals as top priority. By choosing systems that are tailored to accommodate an animals natural diet and behaviours you not only encourage very high welfare standards but as a by-product get very nutrient dense meat.

We chose abattoirs based on their proximity to the farm the animal is travelling from, this minimises live transportation and therefore the stress an animal has to endure. We select small family run abattoirs where possible as we believe (in most cases) these premises are less of a foreign environment to the animal (the pens are often just like normal animal housing) the livestock are usually allowed to settle in bedded pens overnight and slaughtered early the following morning. All the abattoirs we use are highly regulated and overseen by vets. All the livestock we sell will have been stunned (in the case of pigs/sheep etc) or bolted (cattle) in order to render them unconscious to minimise suffering.

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