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Welcome to Primal Meats

Welcome! We're all about providing the best meats, including 100% grass-fed, Organic and Free-range, for your health needs. We are completely tailored to popular Ancestral Health Diets to help you find the right meats for your health journey.

We're passionate about high animal welfare and being more than sustainable, we're regenerative.

Have a Question?

Monday - Friday: 09:00 - 17:00 Model Farm, Hildersley, Ross on Wye, HR9 7NN 01989 567663 [email protected]

Let’s talk fish


‘Seaspiracy’ painted a bleak and desperate picture of our seas and commercial fishing. For as long as we turn a blind eye to the impact our purchases have on our planet, atrocities on our planet will continue to be played out before us.

Even if the facts in the film ‘Seaspiracy’ are only 50% accurate – stats being malleable to whoever’s story they are intended to support – there’s no doubt each and every topic raised in the film happens. It is not fiction.

But the side it doesn’t tell is the story from those whose livelihoods have depended on vibrant seas for generations. These people are not easy to come by, but they are there, carefully fishing with pride and sensitivity to the seas. 

In an answer to the film ‘Seaspiracy’ our fish supplier Caroline Bennett responded with the following;

'I didn’t learn anything new from the film, but knowing something and seeing it are quite different, I wasn’t alone finding it hard watching sea life being bludgeoned to death. Indeed, knowing these things was the very reason I founded my company.

Feeling isolated and powerless in my concern for the seas back in the late ‘90s, I was fortunate enough to be present at Slow Food’s first Terra Madre, that brought together 5000 people from around the world, working diligently and quietly on their ancient practises from across the globe.

This translated into creating my company, a practical alternative for people wishing to enjoy the goodness and deliciousness from the sea and support the small-scale fishers who are proud to put their names to each and every pack of fish.  

Faceless animal protein, be it fish or land-based animals, can only result in destruction of planet, and misery for those working in such practises. Connecting your food to place, your fish to its fisherman, has been the mantra we’ve followed from the start.

We are at the perfect size, employing 10 people on land to process and dispatch our fish, we have no desire to grow further, instead, concentrating efforts on improving our own backyard. Our desire is to have a collective of fishers picking litter up from the sea, using bigger mesh size than any legislator would dare ask for, showcasing the abundance of delicious species from our local waters, not feeling pressured to catch that last fish for fear another fisher won’t share their desire to leave it for future generations. I invite you to join our journey.'

Our promises for ethical and sustainable fish:

  • Caught with as little damage to the marine environment as possible
  • Fishers operate a ‘no discards’ policy, this means we refuse to replicate the wide spread practise of high grading – Every fish has its value
  • All the landings from the fishers are accepted to avoid incentivising discarding
  • Fishers receive fair prices for their commitment to ‘low impact’ fishing methods
  • Your fish can be traced back to the boat
  • All boats are under 10 meters long – the gear they carry does not impact or plough the seabed

Our ‘Catch of the Day’ Sustainable Fish Box is perfect for those who are passionate about sustainable, high-quality and nutritious fish. This box offers a variety of delicious fish which have been been caught with minimal damage to the marine environment. We’re supporting small-scale fishers and their local communities.

Our ‘Catch of the Day’ Sustainable Fish Box is available as a one-off box or as a subscription:

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